Semiotics is the study and interpretation of signs, and a sign is used to describe anything that holds meaning, for example, a WC sign is mostly associated with toilets; therefore that sign holds meaning to most people.
Within in the media industry, there are encoders and decoders. Encoders are usually the directors or producers whereas decoders are the audience. At some points, the same system is of codes is used by both the producers and the audience; however, the spectators could potentially interpret the text using a whole different system. This could, therefore, result in the viewers getting the wrong end of the stick.
Two factors make up signs one of which is the signifier which is the physical sign itself, for example, a sign that says 'open.' Another factor is the signified which is the meaning behind the sign. The sign 'open' means that the shop is open for business.
When referring to signs, there are three different classes one of which is the symbol (where the signifier does not resemble the signified). The Icon (where the signifier resembles the signified or imitates the signified). The index ( where the signifier directly connects to the signified).
It is important to study semiotics because we are currently leaving in a world where signs are constantly around us and without these signs, humans may take reality for granted rather than not letting us take reality for awarded for having an objective existence. Semiotics can also help in anything involving communication.
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